Opportunity Information: Apply for ND NOFO 24 100
The grant opportunity titled "Better Understanding of American Policy for Established Opinion Leaders" is a U.S. Department of State public diplomacy initiative run through the U.S. Embassy Public Diplomacy Section in New Delhi. It funds an organization to design and carry out a structured series of media-focused events that give established Indian opinion leaders, mainly journalists, a close, practical look at U.S. government funded programs operating in India. The basic idea is to move beyond abstract messaging by putting influential media figures on the ground where they can observe projects directly, meet the people benefiting from them, and speak on the record with senior U.S. Mission to India leaders about the policy objectives and motivations behind those efforts.
At the center of the program is a plan to organize 12 press events over a one-year period. These events are intended for journalists from print, digital, and broadcast outlets, and they can be hosted across any of the four U.S. consulate regions in India or the U.S. Embassy New Delhi region. Each trip or event is meant to function like a guided, real-world briefing: participants see U.S.-supported work in action, engage with implementing partners or beneficiaries, and then connect that experience to official U.S. policy through direct access to Mission India principals. The announcement emphasizes showcasing the long history of U.S.-India cooperation across multiple sectors, including cultural engagement and health cooperation such as COVID response and vaccine production, with the broader aim of reinforcing the U.S. as a credible, reliable partner.
The strategic goal is to improve understanding of U.S. government policy among established opinion leaders in India and to shape more informed, context-rich media coverage by ensuring journalists have firsthand exposure to programs rather than relying solely on secondhand descriptions. By increasing familiarity with U.S. priorities and demonstrating tangible outcomes from collaboration, the program is designed to build more positive sentiment toward the United States and encourage future cooperation between the two countries. In short, it is a public diplomacy effort that uses experiential reporting opportunities to deepen knowledge, strengthen narratives around partnership, and create conditions for more sustained engagement.
This opportunity is offered as a discretionary award using a Cooperative Agreement, meaning the U.S. government expects to be actively involved in guiding or partnering on the project as it is implemented, rather than simply providing funds and stepping back. The funding opportunity number is ND NOFO 24 100, and it is administered by U.S. Mission to India. The program is listed under CFDA 19.040 and is categorized under community development and regional development for funding activity purposes.
Eligibility is broad but targeted toward established institutions capable of organizing multi-location press engagement programs and meeting both U.S. and Indian legal and technical requirements. Eligible applicants include not-for-profit organizations such as think tanks and civil society or non-governmental organizations, public and private educational institutions with nationwide reach, and public international organizations or governmental institutions. The opportunity anticipates a single award, with an award ceiling of USD 80,000, and the original application closing date listed is 2024-01-10.Apply for ND NOFO 24 100
- The U.S. Mission to India in the community development, regional development sector is offering a public funding opportunity titled "Better Understanding of American Policy for Established Opinion Leaders" and is now available to receive applicants.
- Interested and eligible applicants and submit their applications by referencing the CFDA number(s): 19.040.
- This funding opportunity was created on 2023-11-09.
- Applicants must submit their applications by 2024-01-10. (Agency may still review applications by suitable applicants for the remaining/unused allocated funding in 2026.)
- Each selected applicant is eligible to receive up to $80,000.00 in funding.
- The number of recipients for this funding is limited to 1 candidate(s).
- Eligible applicants include: Others.
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