Opportunity Information: Apply for ND NOFO 24 100
The grant opportunity titled "Better Understanding of American Policy for Established Opinion Leaders" is a U.S. Department of State public diplomacy initiative run through the U.S. Embassy Public Diplomacy Section in New Delhi. It funds an organization to design and carry out a structured series of media-focused events that give established Indian opinion leaders, mainly journalists, a close, practical look at U.S. government funded programs operating in India. The basic idea is to move beyond abstract messaging by putting influential media figures on the ground where they can observe projects directly, meet the people benefiting from them, and speak on the record with senior U.S. Mission to India leaders about the policy objectives and motivations behind those efforts.
At the center of the program is a plan to organize 12 press events over a one-year period. These events are intended for journalists from print, digital, and broadcast outlets, and they can be hosted across any of the four U.S. consulate regions in India or the U.S. Embassy New Delhi region. Each trip or event is meant to function like a guided, real-world briefing: participants see U.S.-supported work in action, engage with implementing partners or beneficiaries, and then connect that experience to official U.S. policy through direct access to Mission India principals. The announcement emphasizes showcasing the long history of U.S.-India cooperation across multiple sectors, including cultural engagement and health cooperation such as COVID response and vaccine production, with the broader aim of reinforcing the U.S. as a credible, reliable partner.
The strategic goal is to improve understanding of U.S. government policy among established opinion leaders in India and to shape more informed, context-rich media coverage by ensuring journalists have firsthand exposure to programs rather than relying solely on secondhand descriptions. By increasing familiarity with U.S. priorities and demonstrating tangible outcomes from collaboration, the program is designed to build more positive sentiment toward the United States and encourage future cooperation between the two countries. In short, it is a public diplomacy effort that uses experiential reporting opportunities to deepen knowledge, strengthen narratives around partnership, and create conditions for more sustained engagement.
This opportunity is offered as a discretionary award using a Cooperative Agreement, meaning the U.S. government expects to be actively involved in guiding or partnering on the project as it is implemented, rather than simply providing funds and stepping back. The funding opportunity number is ND NOFO 24 100, and it is administered by U.S. Mission to India. The program is listed under CFDA 19.040 and is categorized under community development and regional development for funding activity purposes.
Eligibility is broad but targeted toward established institutions capable of organizing multi-location press engagement programs and meeting both U.S. and Indian legal and technical requirements. Eligible applicants include not-for-profit organizations such as think tanks and civil society or non-governmental organizations, public and private educational institutions with nationwide reach, and public international organizations or governmental institutions. The opportunity anticipates a single award, with an award ceiling of USD 80,000, and the original application closing date listed is 2024-01-10.Apply for ND NOFO 24 100
- The U.S. Mission to India in the community development, regional development sector is offering a public funding opportunity titled "Better Understanding of American Policy for Established Opinion Leaders" and is now available to receive applicants.
- Interested and eligible applicants and submit their applications by referencing the CFDA number(s): 19.040.
- This funding opportunity was created on 2023-11-09.
- Applicants must submit their applications by 2024-01-10. (Agency may still review applications by suitable applicants for the remaining/unused allocated funding in 2026.)
- Each selected applicant is eligible to receive up to $80,000.00 in funding.
- The number of recipients for this funding is limited to 1 candidate(s).
- Eligible applicants include: Others.
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Frequently Asked Questions (FAQs)
What is the "Better Understanding of American Policy for Established Opinion Leaders" grant?
It is a U.S. Department of State public diplomacy initiative administered by the U.S. Embassy Public Diplomacy Section in New Delhi (U.S. Mission to India). The grant funds one organization to design and implement a structured series of media-focused events that provide established Indian opinion leaders, mainly journalists, with an on-the-ground look at U.S. government funded programs operating in India.
What is the main purpose of this program?
The program aims to improve understanding of U.S. government policy among established opinion leaders in India and encourage more informed, context-rich media coverage. It is designed to move beyond abstract messaging by giving journalists firsthand exposure to U.S.-supported projects, opportunities to meet beneficiaries and implementing partners, and access to senior U.S. Mission to India leaders who can speak on the record about policy objectives and motivations.
Who is the primary audience for the activities funded by this grant?
The intended participants are established Indian opinion leaders, primarily journalists from print, digital, and broadcast outlets.
What activities are expected under the grant?
The central activity is organizing a series of 12 press events over a one-year period. Each event is designed to function like a guided, real-world briefing where participants can observe U.S.-supported work in action, engage directly with partners or beneficiaries, and connect those observations to official U.S. policy through interaction with U.S. Mission to India principals.
How many press events are planned, and over what period?
The opportunity calls for 12 press events to be conducted over a one-year period.
Where can the press events take place?
Events can be hosted across any of the four U.S. consulate regions in India or the U.S. Embassy New Delhi region. The program is intended to be multi-location and able to operate across regions.
What kinds of topics or sectors may be showcased during these events?
The announcement emphasizes highlighting the long history of U.S.-India cooperation across multiple sectors, including cultural engagement and health cooperation such as COVID response and vaccine production. More broadly, events are intended to showcase U.S. government funded programs operating in India and their tangible outcomes.
What outcomes is the program trying to achieve?
The stated outcomes include improving understanding of U.S. policy among established opinion leaders, shaping more informed media coverage through firsthand exposure, reinforcing the United States as a credible and reliable partner, building more positive sentiment toward the U.S., and creating conditions for future U.S.-India cooperation and sustained engagement.
Is this a grant where the U.S. government is actively involved during implementation?
Yes. The award is made as a Cooperative Agreement, which means the U.S. government expects to be actively involved in guiding or partnering on the project during implementation rather than only providing funding and stepping back.
What is the funding opportunity number for this announcement?
The funding opportunity number is ND NOFO 24 100.
Who administers this funding opportunity?
It is administered by U.S. Mission to India through the U.S. Embassy Public Diplomacy Section in New Delhi.
What is the CFDA number associated with this grant?
The program is listed under CFDA 19.040.
How is this opportunity categorized for funding activity purposes?
It is categorized under community development and regional development.
Who is eligible to apply?
Eligibility is broad but focused on established institutions capable of organizing multi-location press engagement programs and meeting both U.S. and Indian legal and technical requirements. Eligible applicants include:
- Not-for-profit organizations (including think tanks, civil society organizations, and non-governmental organizations)
- Public and private educational institutions with nationwide reach
- Public international organizations or governmental institutions
How many awards does the opportunity anticipate making?
The opportunity anticipates a single award.
What is the maximum funding amount available?
The award ceiling is USD 80,000.
What is the application deadline listed in the announcement?
The original application closing date listed is 2024-01-10.
Does the program focus on abstract messaging or practical exposure?
The program is explicitly designed to move beyond abstract messaging by putting influential media figures on the ground to observe projects directly, meet people benefiting from them, and speak on the record with senior U.S. Mission to India leaders about policy motivations and objectives.
Are the events intended only for one type of media?
No. The events are intended for journalists from print, digital, and broadcast outlets.
What is the overall approach of each press event?
Each event is intended to operate like a guided, real-world briefing: journalists visit and observe U.S.-supported work, engage with implementing partners or beneficiaries, and then connect what they have seen to official U.S. policy through access to U.S. Mission to India leadership.
Is the program focused on programs in the United States or in India?
The focus is on U.S. government funded programs operating in India, with the goal of allowing Indian journalists and opinion leaders to see those efforts directly on the ground.
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